WELCOME TO CX

Redefining BTR Operations in Australia

Founded by GFM, the team behind HOME – Australia’s leading BTR platform – we bring over seven years of expertise in BTR property management, leasing, marketing, and community building.

 

As a dedicated third-party manager, we go beyond traditional operations maximising asset performance through exceptional resident experiences and vibrant BTR communities that residents love.

Our approach combines tailored processes and cutting-edge technology, enabling data-driven insights that optimise building performance and customer intelligence. With robust reporting and analytics, our operations inspire trust and drive results with institutional investors.

 

We offer flexible partnership models designed to fit our partners’ unique needs—whether they are just starting out or further along in their BTR journey. Plus, we can seamlessly integrate under our partners’ own brand.

 

Successfully managing over 2,400 residents (and 250 pets), a stabilised occupancy rate and 95% customer satisfaction, our expertise in BTR operations continues to drive strong results for HOME’s current portfolio in operations.

HOME is Australia's leading Build to Rent developer, providing contemporary luxury living purposefully designed for the rental market.

Inspired by the services of great hotels, HOME features high-quality apartments, private on-site amenities and professionally managed services - offering freedom, security and choice.

Visit HOME

GFM are Australian Living Sector Specialists, creating and managing places that inspire people.

A pioneer in the Australian build-to-rent market, GFM is one of the first companies to own, develop and operate world-class residential assets in Melbourne and Sydney under the HOME brand.

In 2025, GFM launches CX, its platform for managing and operating BTR assets on behalf of others.

Visit GFM

Explore how CX can support your BTR operational needs and discover what set us apart.

Get in touch with hello@cxliving.com.au